The mobile AR platform war was kicked off at F8 by Mark Zuckerberg’s “We’re making the camera the first augmented reality platform.” That simple sentence transformed what had been a one-hit wonder in Pokémon Go into an epic battle between Facebook, Apple, Google, Tencent, Snap, Alibaba, Baidu, Samsung, Huawei and more. Now Apple’s launch of its ARkit for iOS as “the largest AR platform in the world” has taken the mobile AR war to the next level. They’re fighting over a market that could hit over a billion users and $60 billion revenue globally by 2021. If you want to know how the biggest market in AR/VR could play out, this is the session for you.
In this special presentation, tech writer, consultant and evangelist Tim Merel will join VRTO by “satellite” in a conversation with Michael Leventhal (former VP of Magic Leap) and a powerful legal consultant to many successful tech startups in California and abroad.
Tim Merel is Managing Director of AR/VR adviser Digi-Capital (industry reports, strategy consulting, M&A), and is a software engineer, investment banker and lawyer. Digi-Capital’s Augmented/Virtual Reality Report is the gold standard for AR/VR analysis globally, and Tim is one of the most connected people on the planet for AR/VR. He has written extensively for TechCrunch and the Digi-Capital blog about AR/VR.
Since 1992, Michael Leventhal has been providing legal and strategic guidance to companies in the digital media/entertainment industry. He’s spent the past six years immersed in mediated reality–AR/MR/VR–and the ecosystem that enables it. He is currently a partner at the law firm of Holmes Weinberg. Most recently, he worked with Magic Leap as Vice President and chief legal officer for 5 years. He blogs on the industry at http://holmesweinberg.com/mediated-reality
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