Barton Goldberg

President & Founder of ISM, Inc. | Chevy Chase, Maryland

Join Barton Goldenberg as he explores how top global brands like Caterpillar, Procter & Gamble, and IKEA are successfully deploying XR technologies to transform customer engagement, workforce training, and operational efficiency. Through three compelling case studies, you’ll discover the real-world results and strategic insights that prove XR is no longer experimental—it’s essential. Walk away with actionable lessons and a framework you can apply to your own XR initiatives.