July 20, 2023

1:25 pm-2:00 pm

Tony Bevilacqua

Cognitive

The metaverse is here – a paradigm shift from 2D screens to 3D immersive experiences is happening. Users are moving from content consumption in web and mobile towards content participation in XR 3D apps are exponentially more personal and behavioral. Providing users with agency to actively engage with experience. Traditional web & mobile analytics tools are insufficient with this new dimension, there are greenfield opportunities for new metrics in understanding human behavior.

In this talk Tony will discuss: • The unique challenges and considerations of measuring and analyzing user behavior and data in immersive experiences • The various methods and tools available for collecting and analyzing user data, including eye tracking, position, biometric sensors, and heat maps • How to leverage insights from XR content to improve and optimize your 3D apps for success