Philip Lelyveld runs the Virtual Reality / Augmented Reality Initiative at the University of Southern California’s Entertainment Technology Center (ETC), a think tank within the School of Cinematic Arts. The ETC@USC is funded by the six major Hollywood studios plus related service, technology, internet, and consumer electronics companies to advise them on emerging technology-related opportunities, connect them with start-ups and communities of interest, help accelerate adoption of promising technologies, and work to drive standardization and avoid format wars.
Mr. Lelyveld currently leads the Virtual Reality / Augmented Reality Initiative; a state-of-the-industry study of the creative, technical, and business issues that will shape this new, emerging art form. Philip has produced events, developed presentations, and written papers on this topic for both professional and general-interest audiences.
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