Case Study: VR / AR in Experiential Marketing for Global Brands

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Saturday, June 16th, 2018
11:30am-11:50am
CR2D1-18 (Room 201)
CONFERENCE OR MULTIPASS REQUIRED FOR ADMISSION


Case Study: VR / AR in Experiential Marketing for Global Brands

We will walk through real life examples of experiential marketing campaigns designed for well-known global brands; touch base on how VR/AR is used in dark marketing and brand loyalty campaigns for consumer goods, medical, automotive, and other industries.

Maxim Khasiev – Founder | YODE Group Canada

Maxim is an AR / VR industry visionary, challenging Canadian companies in exploring the limits of virtual worlds. Founder of YODE Group Canada, agile evangelist, photographer, artist. In that order.

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    Case Study: VR / AR in Experiential Marketing for Global Brands