The fusion of XR and AI powered avatars is transforming how brands connect with audiences and how we approach education in immersive spaces. In this session, we’ll explore the innovative applications of XR and generative AI tools—diving into their potential to craft deeply interactive experiences in marketing, entertainment, and learning environments. From AI-NPCs in game engines like Meta Horizon Worlds to next-gen brand ambassadors, we’ll examine real-world implementations, key benefits, challenges, and the evolving trends at this dynamic intersection of XR and AI. Join us for this fireside chat as we push the boundaries of engagement in digital spaces and redefine how we interact in the virtual world.