Brands as Benefactor For The Arts
2:00pm-2:25pm
CR2D1-17(Room 201)
CONFERENCE OR MULTIPASS REQUIRED FOR ADMISSION
Brands as Benefactor For The Arts
As public funding for art and innovation in the US falls under potential threat of cutbacks, brands may become the ultimate driver for compelling experiences. In putting art and entertainment first, brands have a unique opportunity to engage consumers like never before, all the while helping artists and their art to thrive. The key is careful integration that connects to brands, otherwise, we all suffer. Tom Westerlin will discuss best practices and pitfalls, using Mio Garden as examples of discovery – from concept to brand pairing.
Tom Westerlin, Creative Director | Nice Shoes
Tom is a Creative Director with an emphasis on emerging tech and a drive to connect brands and users through authentic experiences. He started in gaming where he brought characters to life for hit titles including The Godfather and The Sims. He then headed up the production studio at Mekanism creating content for BP and Charles Schwab, while leading a number of interactive projects and one of the first Augmented Reality experiences for Doritos. Tom is currently spearheading our VR and AR projects where he gets to combine his talent and passion for gaming, design, production and directing, having successfully launched the Mio Garden VR experience at the 2016 ANA Masters of Marketing Conference as well as the 360-degree music video, Sideshow
